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Fairtrade In ANZ
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Update 1 May 2008

Market highlights:

  • Retail sales of Fairtrade labelled products in Australia & New Zealand have passed AU$30 million in total since the first products were sold in September 2003, and will exceed AU$35 million to the end of 2007 once all data is collected
  • New Zealand itself has passed NZ$11 million in retail sales in September 2003 to end of 2007
  • AU$18 million of retail sales of Fairtrade Certified products in the 2007 calendar year in Australia & New Zealand (NZ$7.7 million in NZ) compared to AU$11.4 million in 2006
  • Fairtrade Certified coffee retail sales reached AU$15 million in 2007

See the full figures here (pdf, 79kb)

Download our Fair Trade Fortnight 2008 press release on Fairtrade market performance (pdf, 144kb)

Summary

2007 was another successful year for Fairtrade labelling in Australia and New Zealand. More businesses and consumers continue to join with us to provide more sustainable development opportunities to farming and producer communities in Africa, Asia and Latin America.

The number of companies participating as Fairtrade licensed operators, Fairtrade importers, and, of course, in those companies retailing Fairtrade products to consumers continues to grow. The product range is also expanding. During the last 12 months, sales of Fairtrade cotton and sugar have commenced, and sales of sportsballs, quinoa, rice have slowly grown. Sales growth continues in coffee, tea, and chocolate products (bars, drinking chocolate, drinking cocoa).

Fairtrade Labelling ANZ is excited about opportunities to further expand and engage retailers, businesses and consumers in Australia and New Zealand in transforming the trade conditions, livelihoods and lives of developing country producers and their families throughout 2008. We pay special recognition to the hard work and commitment of our licensee, importer and retail partners who are investing more of their time and energy into increasing Fairtrade sales – leading to even more economic investment in the sustainable development of producer communities.

Detail

As at the start of April 2008, Fairtrade Labelling ANZ had 130 businesses licensed to sell Fairtrade products (30 New Zealand), including one coffee roaster in Hong Kong. This compares to 89 at the beginning of 2007. Companies with Fairtrade certified products from the UK and the US are also selling their products here, including Green & Blacks (chocolate, drinking chocolate, cocoa), Clipper Teas (coffee, tea), Hampstead Teas (tea, including herbal), La Siembra (drinking chocolate) and Alter Eco (coffee, tea, rice, sugar). A handful of businesses in both Australia and New Zealand are also purchasing clothing made from Fairtrade certified cotton via the UK.

The majority of licensed operators in ANZ continue to be engaged in trading Fairtrade coffee. There are 6 licensees for Fairtrade tea, 4 for chocolate, one for sportsballs, one for quinoa, and 7 for cotton.

A full list of licensees is available from our website: www.fairtrade.com.au/buyandsell.

The retail footprint of Fairtrade products has expanded further throughout 2007. Fairtrade products are now available in cafes, from local organic, health and grocery shops, online, by mail order, from national supermarket and retail chains, and of course from fair trade shops. Major supermarkets in Australia and New Zealand continue to expand the range of Fairtrade products on shelves with Fairtrade tea and coffee available from most stores – including some private label options. Fairtrade chocolate availability from mainstream stores is also increasing. The diversity of outlets making Fairtrade labelled products available is bringing Fairtrade to different consumer groups and helping to increase awareness amongst consumers as a whole.

A searchable database of where to buy Fairtrade goods is available here www.fairtrade.com.au/locator (can be accessed through the shortcuts link as well).

You can also find a list of major retailers that stock Fairtrade labelled products here www.fairtrade.com.au/MajorRetailers. These lists are always being updated as new information comes to us. If you are selling Fairtrade products and you are not on this list, or you believe there should be retailers listed that are not, go here to learn how to be listed in our database www.fairtrade.com.au/listindatabase.

Fairtrade Sales

Reviewing the retail sales figures for Fairtrade products in Australia and New Zealand is good news for producers as the ANZ market for Fairtrade products grows rapidly.

In addition to the points raised earlier:

  • Sales of Fairtrade products in Australia and New Zealand for the 2007 calendar year (AU$15 million)
    • grew by over 50% compared to the 2006 calendar year (AU$11.4 million)
    • have tripled since 2005 (AU$6 million)
  • The New Zealand market, with 30 of 130 ANZ licensees (23%), accounts for more than 1/3 of the volume of Fairtrade sales during the 20067calendar year, indicating the strong support for Fairtrade amongst NZ businesses and consumers.

Other information

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